noun

• The act of reliably achieving objectives while addressing uncertainty and acting with integrity.

Principled Performance provides a modern point of view and disciplined approach to business. The definition above can be elaborated in four parts:

1. Achieve Objectives includes setting appropriate and intentional objectives (luck doesn’t count) and demonstrating measurable achievement.
2. Addressing Uncertainty includes the consideration of both threats and opportunities; risk and reward as the uncertain future unfolds.
3. Acting with Integrity means honoring one’s word including both mandatory obligations (laws and regulations) and voluntary promises (contracts and other items) .
4. Reliably applies to all of the items above and requires:
• Discipline. Ensure that the organization is both managed and governed with appropriate assurance.
• Consistency. That achievement is steady with relatively few (bad) surprises.
• Accuracy. That relevant information is free from error and bias; and can be trusted.