Drive events, conditions and requirements that affect the achievement of objectives.

Usage Notes

  • A change in condition is easily understood to be an event.
  1. Industry forces competitors, supply chain, labor markets, customers, etc.
  2. Market forces customer demographics, economic conditions, etc.
  3.  Technology forces technological shifts and breakthroughs, etc. Societal forces community needs, media trends, etc.
  4. Regulatory environment laws, rules and regulations; enforcement trends are all forces.